Capabilities
Introduction to Adcomm Group
Importance of Trade Communications
PRIMARY CAPABILITIES
- Annual Trade Communications Plan/Schedule
- Media Analysis
- Competitive Ad/PR Tracking and Share of Voice Market Analysis
- Trade Advertising & PR (Print & Online)
- Print Ads, Banner Ads, Advertorials, Splash Pages, E-blasts
- Trade Perception/Attitude Studies
- Photography
- 3D Renderings
- Video Production
- Branding and Package Design
- Trade Show Graphics
- Collateral Materials (Brochures, Sell Sheets, Direct Mail)
- Logos and Sales Theme Development
- POS (Point of Sale Materials)
- Promotions (National and Account Specific)
- Trade Research
WHAT TRADE COMMUNICATIONS CAN DO FOR YOU
- Targeted- Approx. 89% of trade publication readers are directly involved in purchasing decisions.
- Reach Multiple Buying Levels- Buyers, Merchandise Managers, VP’s, Presidents
- Low Cost Per Contact With High Impact- Industry average is 24 cents per contact. Adcomm’s media purchasing average is between 8-13 cents per contact!
- Consistency In Communication
- Controlled Message Content, Timing and Frequency
- Demonstrates Leadership/Commitment In Industry/Retail Channels
- Awareness- Advertised products increase buyer awareness by 250% over those that weren’t advertised.2
- Sales Support- Pre and Post Sales Effort
DID YOU KNOW?
71% of retail decision-makers say advertising in retail trade publications has caused them to purchase products or services.
