Capabilities

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Download 15 Benefits Of Trade Advertising PDF

Introduction to Adcomm Group

Importance of Trade Communications

PRIMARY CAPABILITIES

  • Annual Trade Communications Plan/Schedule
  • Media Analysis
  • Competitive Ad/PR Tracking and Share of Voice Market Analysis
  • Trade Advertising & PR (Print & Online)
  • Print Ads, Banner Ads, Advertorials, Splash Pages, E-blasts
  • Trade Perception/Attitude Studies
  • Photography
  • 3D Renderings
  • Video Production
  • Branding and Package Design
  • Trade Show Graphics
  • Collateral Materials (Brochures, Sell Sheets, Direct Mail)
  • Logos and Sales Theme Development
  • POS (Point of Sale Materials)
  • Promotions (National and Account Specific)
  • Trade Research
WHAT TRADE COMMUNICATIONS CAN DO FOR YOU
  • Targeted- Approx. 89% of trade publication readers are directly involved in purchasing decisions.
  • Reach Multiple Buying Levels- Buyers, Merchandise Managers, VP’s, Presidents
  • Low Cost Per Contact With High Impact- Industry average is 24 cents per contact. Adcomm’s media purchasing average is between 8-13 cents per contact!
  • Consistency In Communication
  • Controlled Message Content, Timing and Frequency
  • Demonstrates Leadership/Commitment In Industry/Retail Channels
  • Awareness- Advertised products increase buyer awareness by 250% over those that weren’t advertised.2
  • Sales Support- Pre and Post Sales Effort
Ad Comm Group

DID YOU KNOW?

71% of retail decision-makers say advertising in retail trade publications has caused them to purchase products or services.